Folly Farm Adventure Park and Zoo (also known simply as Folly Farm) in Pembrokeshire is a top paid-for visitor attraction in Wales with over 400,000 visitors each year. Initially a farm attraction the park is now also home to an indoor vintage funfair, a zoo with Wales’ only Giraffe over 200 different species of animal and indoor and outdoor adventure play. New to Folly Farm in 2013 was Penguin Coast, a state-of-the-art saltwater penguin enclosure which is home to 24 Humboldt penguins and was the setting for an unusual proposal of marriage.
Set in the Pembrokeshire countryside to the north of Saundersfoot and Tenby, Folly Farm is made up of four areas which appeal to families of all ages: a farmyard; a zoo which includes the only giraffes in Wales; Europe’s largest undercover vintage funfair, including a Wurlitzer organ; and several indoor and outdoor ‘adventure play’ areas.
Folly Farm started life as a dairy farm. After noticing families stopping by the roadside to pet and watch their cattle, the Folly Farm founders decided to diversify into tourism. In 1988, Folly Farm was born. The former dairy farm was converted to receive visitors; now guests could stop to visit the Folly Farm cows and see them being milked. Over the last 25 years Folly Farm has grown with continued reinvestment. From exotic creatures to vintage funfair rides and adventure playgrounds, Folly Farm has something for everyone.
Winners of the Wales Tourist Board’s ‘Best Day Out in Wales’ award in 2005 and 2010 and Pembrokeshire Tourism’s ‘Best Family Day Out’ award in 2009 before taking over sponsorship of the award.
A limited company, owned and operated by the Williams and Ebsworth families, Folly Farm holds Investor in People status and is a major employer in Pembrokeshire with 60 full-time employees and an additional 100 seasonal members of staff.